在2017年，32%的美國消費(fèi)者對(duì)添加糖的看法比2016年更悲觀。尤其是新聞報(bào)道的影響，推動(dòng)了這種觀點(diǎn)的轉(zhuǎn)變。在2017年10月至2018年1月期間，有關(guān)糖對(duì)健康影響的文章數(shù)量比提到鹽對(duì)健康影響的文章數(shù)量高出三倍。35%的美國消費(fèi)者認(rèn)為人工甜味劑對(duì)健康有害。不像白糖，例如蜂蜜，楓糖漿或紅糖等這樣的天然糖分被法國消費(fèi)者認(rèn)為是健康的。

In 2017, 32% of American consumers expressed a more negative opinion towards added sugars than in 2016. News articles and headlines, in particular, drive this change in opinion. Between October 2017 and January 2018, the number of articles dedicated to the health impact of sugar is three times higher than the one mentioning the health impact of salt.35% of US consumers agree artificial sweeteners are bad for health. Unlike white sugar, honey, maple syrup or brown sugar are perceived as healthy by consumers in France.

在Instagram上，有15.7億張圖片標(biāo)簽為紙杯蛋糕，130萬張標(biāo)簽為蛋糕，還有190萬張蛋糕設(shè)計(jì)圖片，每個(gè)人都能找到靈感、最佳實(shí)踐和教程來創(chuàng)建自己的蛋糕。

With 15.7 million pictures posted on Instagram tagged with #cupcake, 1.3 million with #cakeart and 1.9 million with #cakedesign, everyone can find inspiration, best practices, and tutorials to create its own cake.

西方消費(fèi)者也希望看到更多天然成分，比如在德國，31%的口香糖消費(fèi)者希望看到更多沒有人工成分的產(chǎn)品，而在年輕消費(fèi)者中，這一比例最高。

More natural ingredients is also expected by Western consumers, such as in Germany where 31% gum chewers would like to see more products without artificial ingredients, with agreement highest amongst young consumers.

在中國，令人興奮的口味和新的口感都廣受喜愛，53%的中國消費(fèi)者喜歡體驗(yàn)新的口味，這一數(shù)字在25到34歲的年輕消費(fèi)者中增加到了63%。在此背景下，瑪氏公司和京東于去年9月，聯(lián)手在中國推出了甜辣味的M&M豆。

Exciting flavours as well as new textures are praised in China. 53% of Chinese consumers would like to experience new flavours, and this number increases to 63% amongst young consumers between 25 and 34 years. In this context, last September Mars and JD.com launched sweet and spicy M&M’s in China.

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