中國品牌授權(quán)展覽會(huì)

面積：220,000平米，展商2,500家，品牌4,500個(gè)，海內(nèi)外采購商100,000人

展會(huì)城市：上海

所屬行業(yè)：品牌授權(quán)

中國國際品牌授權(quán)展覽會(huì)∣CLE中國授權(quán)展

展館：上海新國際博覽中心  地址：浦東新區(qū)龍陽路2345號(hào)

舉辦屆數(shù)：第14屆

舉辦周期：一年一屆

同期展會(huì)：CKE中國嬰童展、CTE中國玩具展、CPE中國幼教展

主辦機(jī)構(gòu)：中國玩具和嬰童用品協(xié)會(huì)

指導(dǎo)單位：中國品牌授權(quán)聯(lián)盟

教育合作伙伴：**授權(quán)業(yè)協(xié)會(huì)（LIMA）參觀費(fèi)用：免費(fèi)（16歲以上觀眾）

       1、關(guān)于中國授權(quán)展 | Profile

       Why China?

       據(jù)《2020中國品牌授權(quán)行業(yè)發(fā)展白皮書》統(tǒng)計(jì)，2019年中國年度授權(quán)商品零售額達(dá)992億元，同比增長15.9%。

       2019年中國年度授權(quán)金為38.2億元。中國是全球授權(quán)行業(yè)增速最快的市場之一，其規(guī)模穩(wěn)居全球第五，僅次于美國、英國、日本和德國，發(fā)展?jié)摿涂臻g巨大。

       According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

       China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

       Why China Licensing Expo?

       CLE中國授權(quán)展是中國商務(wù)部批準(zhǔn)的以“中國”字頭命名的授權(quán)展，由中國玩具和嬰童用品協(xié)會(huì)主辦。CLE中國授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模、行業(yè)影響力、權(quán)威性和專業(yè)性的國際化商貿(mào)平臺(tái)。

       The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

       2、參加CLE中國授權(quán)展共享協(xié)會(huì)特有資源
       1）IP365X，全年365天的線上CLE | IP365X, Online China Licensing Expo

       線上“IP365X”對(duì)接平臺(tái)由中國玩具和嬰童用品協(xié)會(huì)品牌授權(quán)專委會(huì)主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對(duì)接平臺(tái)。IP365X平臺(tái)除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源，發(fā)現(xiàn)潛在合作客戶，對(duì)接合作需求。此外，IP365X還聯(lián)合數(shù)十家行業(yè)協(xié)會(huì)宣傳推廣IP，進(jìn)行線上線下邀約配對(duì)，推動(dòng)IP與被授權(quán)企業(yè)之間的商業(yè)對(duì)接。

       “IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

       2）IP授權(quán)生態(tài)圈賦能計(jì)劃 | China Licensing Ecosystem

       IP授 權(quán) 生 態(tài) 圈 賦 能 計(jì) 劃 于2019年 由 中玩 協(xié) 品 牌 授 權(quán) 專 委 會(huì) 發(fā) 起，與26家 國 家 級(jí) 行業(yè) 協(xié) 會(huì) 和 重 點(diǎn) 被 授 權(quán) 行 業(yè) 展 會(huì) 主 辦 方 戰(zhàn) 略 合作，培育市場的同時(shí)打通整個(gè)授權(quán)生態(tài)系統(tǒng)。2021年的IP授權(quán)生態(tài)圈賦能計(jì)劃將與多個(gè)被授權(quán)重點(diǎn)行業(yè)展會(huì)相結(jié)合，包括廣州美博會(huì)、成都糖酒會(huì)、中國（上海）文化會(huì)、中國（上海）百貨會(huì)等貫穿整年重點(diǎn)被授權(quán)行業(yè)頭部展會(huì)。

       In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

       3）品牌授權(quán)行業(yè)人才培訓(xùn) | Professional Talents Training Programs

       -文旅部數(shù)字文化產(chǎn)業(yè)研修班   China National Training Program on Licensing

       -中國品牌授權(quán)精英學(xué)院（線上+線下）   China Licensing Professional Academy:Online and Offline

       -國家文物局文博體系品牌授權(quán)業(yè)務(wù)交流培訓(xùn)   Licensing Training Program for Chinese Museums

       -品牌授權(quán)學(xué)院校友會(huì)   Brand Licensing Academy Alumni Association

       4）《中國品牌授權(quán)年度行業(yè)白皮書》 | China Licensing Industry Report

       中玩協(xié)品牌授權(quán)專委會(huì)連續(xù)四年發(fā)布《中國品牌授權(quán)行業(yè)發(fā)展白皮書》指導(dǎo)行業(yè)發(fā)展。本白皮書也是全球一份針對(duì)中國品牌授權(quán)行業(yè)發(fā)展的專業(yè)報(bào)告。白皮書從我國授權(quán)商、被授權(quán)商、渠道、生態(tài)圈、消費(fèi)者市場、授權(quán)產(chǎn)品質(zhì)量狀況、授權(quán)行業(yè)發(fā)展現(xiàn)狀及趨勢等多個(gè)角度，全面專業(yè)地對(duì)我國授權(quán)行業(yè)發(fā)展進(jìn)行了細(xì)致的調(diào)研分析，推動(dòng)我國授權(quán)行業(yè)的健康長期發(fā)展。

       To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.

       3、專業(yè)化邀請(qǐng)推動(dòng)企業(yè)高質(zhì)量發(fā)展

       全渠道精準(zhǔn)定向邀請(qǐng)

       呼叫中心電話邀約，超75,000名專業(yè)人士到場；

       每月EDM300,000+封，觸達(dá)各行業(yè)被授權(quán)企業(yè)；

       特邀地方協(xié)會(huì)/商會(huì)、商超連鎖店、行業(yè)媒體200+家，組織展團(tuán)參觀；

       全年主流展覽會(huì)、主題活動(dòng)推廣，覆蓋30+萬人

       聯(lián)合全球20家國際協(xié)會(huì)/組織機(jī)構(gòu)組團(tuán)，超過30家國際媒體全年不間斷報(bào)道展會(huì)新聞。

       4、四展同臺(tái)，全產(chǎn)業(yè)鏈一站式合作

       CLE中國授權(quán)展、CTE中國玩具展、CKE中國嬰童展、CPE中國幼教展四展同臺(tái)，十七大類細(xì)分產(chǎn)品品類及上、下游產(chǎn)業(yè)鏈以細(xì)分專區(qū)集中展示，創(chuàng)新一站式合作、采購模式。

       5、多元化、多渠道媒體宣傳，在大數(shù)據(jù)時(shí)代引領(lǐng)行業(yè)風(fēng)潮

       -《品牌授權(quán)》CLE專刊    China Licensing Magazine CLE special issue

       -CLE中國授權(quán)展官方微信公號(hào)   CLE Official WeChat account

       -CLE中國授權(quán)展   CLE Official Website

       -中國品牌授權(quán)EDM直郵   Chinese brand licensing Email Direct Marketing

       -2000+篇國內(nèi)外行業(yè)新聞話題報(bào)道   Over 2000 domestic and foreign industry news reports

       -IP365X線上平臺(tái)   www.ip365x.com

       6、展商

       7、IP主題沉浸式空間場景 | IP theme immersion space

       -IP體育公園   IP Sports Park

       -IP主題咖啡廳 | IP Theme Cafe

       -文旅IP展示區(qū) | Culture &Tourism IP Exhibition Area

       -CLE中國授權(quán)金星獎(jiǎng)?wù)故緟^(qū) | CLE China Star Award Display Area

       -IP365X商貿(mào)對(duì)接區(qū) | IP365X Business Matching Area

       8、CLE中國授權(quán)周 | China Licensing Week

       -中國品牌授權(quán)高峰論壇   China Licensing Summit (CLS)

       -品牌授權(quán)學(xué)院校友交流會(huì)   China Licensing Alumni

       -中國文旅地產(chǎn)創(chuàng)新發(fā)展高峰論壇   China Culture Tourism & Real Estate Innovation Development Summit

       -IP授權(quán)賦能文化和旅游融合項(xiàng)目對(duì)接會(huì)   Matchmaking Meeting on Culture and Tourism Integration

       -“IP無界 授羅萬象”T臺(tái)秀   “Boundless IP, Including Anything” Runway Show

       -授權(quán)讓文博資源“活”起來交流對(duì)接會(huì)   Matchmaking Program on Museum Resources

       -中國品牌授權(quán)精英學(xué)院初階授權(quán)經(jīng)理人培訓(xùn)   China Licensing Talents Academy

       -品牌授權(quán)聯(lián)盟交流工作會(huì)   Brand Licensing Federation Conference

       -CLE授權(quán)之夜暨CLE中國授權(quán)金星獎(jiǎng)?lì)C獎(jiǎng)盛典   CLE Night & China Licensing Star Awards Ceremony

       -IP卡通形象大巡游   Cartoon Characters Parade

       -中國品牌授權(quán)專題研討會(huì)   China Licensing Conference Thematic Session

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